Film Distribution

The promotors of Shrek III have demonstrated just how to make Americans watch your film with major sales this weekend, knocking Spiderman 3 off the top of the charts.

Luc Besson is not so happy though, he has criticised the film distributors for the poor response from US audiences to the Invisibles film. Normally about half a film's takings comes from the US and the other from the rest of the World. The Invisibles made only $15m in the US but made over $90m which does give cause for concern over how it was released. The distributor Weinstein Company are not particularly well known for promotions to a younger audience, Besson speculates other reasons why the film did not float well:
"Why the critics didn’t like Arthur was because they changed so much of the film and tried to pretend the film was American. The critics aren’t stupid. They watched the film, they vaguely smell American but they can feel the film is forced for an American audience. The film is European. It’s made by a Frenchman."

Arthur and the Invisibles is now available on DVD.

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