Not a sausage

Delaney Lund Knox Warren & Partners (DLKW) , gives us a reason not to fast forward or turn off when the adverts come on with their dark mechanical look at the sausage factory like process of selecting a new pair of spectacles. The advert switches from the dark old fashioned factory to the modern, clean and personable opticians service.

This new animation (and branding) for Dolland and Aitchison is from the same people as brought us the "C'Mon" advert and also adverts for the National Blood service.